DEPARTMENT OF JUSTICE AND COMMUNITY SAFETY

Making 20 seconds count

Commotion’s highly successful ‘Toddler Water Safety’ collaboration with Victoria’s Department of Justice and Regulation spans 4 years and 2 campaigns.

Including the hugely powerful ‘20 seconds is all it takes’ campaign and the devastating ‘Never Take Your Eyes Off Children Around Water’ sequel, both campaigns tap into everyday adult supervision ‘slip-ups’, sharing how a moment’s carelessness can lead to a lifetime of tragedy.

Positively received by audiences, recorded toddler drowning incidents have fallen each year since campaign inception.

2018 Think Again Campaign

2017 One in Ten Campaign