David Hayes

Managing Director

With more than 30 years’ experience generating breakthrough creative solutions in the advertising industry - originally as a copywriter – David’s focus has always been on ideas; ensuring that they’re not just good - (intrusive, relevant, memorable) - but also right for the task. 

In his role today, David’s invaluable contribution to the businesses of HBK+Commotion clients is strategic: What’s really the issue/challenge? What’s the best way to tackle it? How do we make the best use of all the tools at our disposal?

Relevant Experience:

TAC, Cancer Council Victoria, Diabetes Australia, Victorian Government Department of Health, Zoos Victoria, City of Melbourne (Queen Victoria Market).

Sheridan Devereux

General Manager

Responsible for the day-to-day operations of the agency, Sheridan provides senior ‘hands-on’ management across all HBK+Commotion clients. Active in the big-picture strategic planning, development and implementation of projects across all clients, Sheridan brings 15 years of branding, production and communications experience and expertise across all industry sectors.

Passionate about strategy, compelling communications and unrivalled client service to deliver these, Sheridan applies commercial intelligence to every comms challenge.

Relevant Experience:

Oxfam Australia, RSL Victoria, Victorian Government Department of Health, Alzheimer’s Australia, Diabetes Australia.

Luke Kelly

Digital Director

Committed to ensuring that clients benefit from everything the digital age has to offer, coupled with a tailored strategy, Luke oversees the HBK+Commotion digital function in its entirety; from complex e-commerce platform integration to application development, campaign microsites, e-CRM and social media to mobile.

No matter the tech, platform or channel, Luke applies savvy strategy to every digital execution ensuring performance can be optimised and measurable.

Relevant Experience:

BioCSL, Transport Workers Union, Sitepoint, Game Management Authority, Specsavers, STIHL Australia, Nike, Tintern Grammar.

Stuart Penny

Creative Director

Providing brand expertise and creative leadership, Stuart guides a team of designers, writers, editors and agency partners in developing brand and campaign communication solutions that not only meet, but exceed, client objectives. 

Responsible for the creative output of the agency, Stuart has 20 years’ experience across print, video and tv production for all industry sectors. 

A trusted and passionate brand custodian with the sharpest eye for detail when it comes to the application of brand assets, Stuart excels in crafting and applying effective design and message hierarchy to all projects, large and small.

Relevant Experience:

Immigration Museum (Museums Victoria), Queen Victoria Market, Zoos Victoria, STIHL Australia, Dulux Group.

Stuart Laverie

Senior Copywriter

Stuart brings a wealth of copywriting experience to all projects. Whether to introduce a new service or to compel behaviour change, Stuart has proven experience in crafting strategically informed copy that drives outstanding results.

From creating new service names and their accompanying positioning lines to developing key messaging; creating, developing and overseeing all copy for multi-channel campaigns to producing copy and content for social and digital micro-campaigns, Stuart is experienced across all communications media.

Relevant Experience:

Victorian Government DJCS, DE&T, DELWP, DFFH, Department of Health, Department of Transport, DTF.

Kylie Blatsis

Senior Account Director

Leading the HBK+Commotion Account Service team, Kylie is a client dream – an experienced, insightful, knowledgeable Senior Account Director who has also worked as a Marketing Director on the client side.
With a process informed by invaluable insights that address the real needs of busy Marketing & Communications teams, Kylie leads the management of each project from start-up to sunset review.
From strategy to stakeholder engagement, budget, milestones and trafficking to project reviews and reporting, Kylie leads a highly talented and engaged account service team highly regarded for the value it adds across all touchpoints.

Relevant Experience:

STIHL Australia, Dulux Group, Tintern Grammar, Specsavers, GSK Pharmaceuticals, Diabetes Australia.

Features Overview