EDUCATING PARENTS AROUND INNOVATIVE TEACHING
A co-ed educational institution offering Prep – Year 12, Tintern Grammar take great pride in placing the individual needs of a student first. As a result, they have embraced ‘Parallel Learning’, an educational approach where students in Years 7-9 attend single sex classes to drive confidence and best results.
To educate parents around ‘Parallel Learning’, HBK+Commotion created a 60 sec animated ‘explainer’ clip, with a series of short-form edits seeded as organic and paid posts directing parents to the long-form video. An accompanying Responsive Search Ad campaign was included in the campaign mix, and Tintern ‘s private buses were wrapped in campaign graphics.
All digital assets connected the viewer directly to the ‘Parallel Learning’ landing page, where the hero clip was hosted. All visitors were re-targeted with related messages from the campaign suite.
Production:
Video animation, editing, audio were all produced in-house at HBK+Commotion
Media:
Long-form video, Short-form video, Facebook & Instagram Stories, Responsive Ad Campaign
Marketing:
Google Network Ads
Meta and Social Ads
Paid Display
Organic content and optimisation
Results:
130% increase in hits to the Parallel Learning webpage
Website page dwell time increase by 30% YoY
42% increase in Parallel Learning enquiry rate YoY