A CONTENT STRATEGY DRIVING POSITIVE ENVIRONMENTAL CHANGE
Since launching the STIHL Australia + Royal Botanic Gardens Victoria partnership in 2019, HBK+Commotion has continued to drive unprecedented success for both partners via the creation and implementation of an insightful, ongoing communications and content strategy.
Devising video and blog content that authentically reflects the world-leading capabilities of both organisations, HBK+Commotion has helped to radically shift long-held arborist, tree professional and home-gardener attitudes of battery powered garden tools being ‘less than’ petrol tools, driving positive environmental and industry change alike. Data is central to help inform the content schedule and what ultimately gets produced.
Media:
Long form video, Short form video, Instagram & Facebook Stories / Carousels, YouTube
Web Development:
Build, maintain and update STIHL Australia Blog site
Marketing:
Meta and Social Ads
Organic content and optimisation
Results:
Video viewings of up to 80K
STIHL Australia / RBGV content is now in high demand by STIHL globally