DEPARTMENT OF HEALTH AND HUMAN SERVICES

SUPERCARE PHARMACIES INITIATIVE

 
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Because medical problems are anything but 9 to 5

With many Victorians still believing already-overloaded local hospital ED’s to be their only after-hours option for worrying and urgent non-life threatening medical issues, the Victorian Government needed to more clearly promote their already existing after-hours medical solution.

Redefining the service as the everyperson’s ‘Go To’, a series of breezy, informative digital clips introduced the new face of after-hours medical assistance to the Victorian public - that of the registered Supercare Nurse.

 
 
 
 
Digital 6 x Video Clip Campaign for YouTube, Xaxis, Finecast (6, 15 & 30secs), Facebook Carousel, Google Display Ad Campaign

Digital
6 x Video Clip Campaign for YouTube, Xaxis, Finecast (6, 15 & 30secs), Facebook Carousel, Google Display Ad Campaign

Environmental In-venue posters

Environmental
In-venue posters