A DIGITAL MAKEOVER FOR A GLOBAL GIANT
Representative of the very best that HBK+Commotion brings to our client partners, what began as a simple sub-brand design exercise blossomed into a transformative digital solution that has reframed the way Dulux Group Australia interacts with painters and specifiers.
Identifying opportunities for the creation of simple and integrated digital platforms specifically created to meet the needs of paint professionals and streamline their interactions with Dulux, the HBK + Commotion built platforms have significantly reduced painter time and effort, and resulted in record numbers of accreditations, individual users and product specification and ordering.
Production:
Strategy, Web Design and Development
Media:
Custom built x2 website portal for accreditation process for Australia and New Zealand.
Marketing:
Setup the necessary User tracking and Automated Sales Reports required.
Results:
Improved Accreditation and Warranty workflow for Dulux Australia and Dulux New Zealand. Using the portal allowed the Powder Coaters to seamlessly and quickly apply and generate their warranties online.