DRIVING RECORD STUDENT ENROLMENTS WITH AN A+ STRATEGY
To clearly position Tintern Grammar as an educational institution passionate about placing the needs of the student first, HBK+Commotion was engaged to develop an all-new brand campaign in 2020 to boost student enrolment numbers.
Strategically focusing on the school’s core value of ‘Care’, the resulting ‘Tintern Starts With Care’ campaign has been an unprecedented success for the school, raising enrolment figures to their highest ever; creating the school’s first ever student waiting lists across all Year levels; and elevating the school’s international profile into Victoria’s Top 5 schools.
Production:
Concept, Photography, Videography, Editing, Design, Scripts & Copy
Media:
Website, Cinema, Outdoor, Transit, Spotify, Display, Responsive Search, Facebook, Instagram, LinkedIn
Marketing:
Google Network Ads
Meta and Social Ads
Paid Display
Organic content and optimisation
Results:
Tintern Grammar now ranks in the Top 5 Victorian schools for International Students
All Year Levels have student waiting lists – the first time ever