DOWNSIZING WASTE VIA UPCYCLING
After reimagining the 100 year old Feast Watson woodcare brand as a brand ideally suited to meeting the needs of today’s stylish and savvy home DIY enthusiasts, HBK+Commotion devised the ReLove campaign.
A response to minimising waste, maximising existing resources, ReLove is a strategic activation harnessing the power of influencers and shared via social media channels to engage and build a community advocating furniture repurposing.
Production:
Concept, Photography, Videography, Editing, Storyboards, Design and Copy
Media:
Website, Outdoor, Facebook, Instagram, YouTube, Pinterest and Magazine Publications
Results:
Feast Watson received the highest number of entries ever received for the ReLove competition
Strong influencer partnerships have been developed and consumers are now starting to view Feast Watson as a stylish and savvy home DIY brand