A frothing success story
Reimagined to authentically reflect the dynamic, innovative and diverging industry it represents, and its status as the world’s largest annual beer awards program, Commotion’s highly successful AIBA rebrand continues to inspire brewers and beer lovers all around the world.
Celebrating language and imagery peculiar to brewing, the annual Awards campaign builds brand equity with breweries and beer lovers year upon year, driving both record entries and requests for marketing assets in 2019 for the 4th consecutive year.
2020 Digital Campaign
2020 Press Ad
2019 Press Ad
2019 Digital Campaign
45%
increase in entries since the Commotion rebrand in 2016, with a 19% increase in entries (2596 entries, 402 brewers, 26 countries) in 2019.
15,000
beer devotees now interact with the AIBA as part of an invited, industry supported move into Melbourne’s Good Beer Week and GABS.
700+
sold-out attendance to the rebranded AIBA Gala Evening, now recognised by industry as the year’s most eagerly anticipated awards event.