BUILDING MORE MEANINGFUL CUSTOMER RELATIONSHIPS
Harnessing the power of digital, strategy, creative and production, HBK+Commotion has revolutionised the way STIHL Australia connects with their customers and their dealer network.
Across multiple, integrated digital channels, HBK+Commotion is successfully driving greater understanding and uptake of the world-leading STIHL garden power tool range, building loyalty, community - and sales – primarily through the production and promotion of long-form video content as presented by gardening experts and hosted on a blog site specifically created to build and support STIHL’s Australian customer base.
Responding to this content, viewers are funnelled directly to their local geo-cluster, where they are seamlessly introduced to their local STIHL expert, and able to access product offers, support and advice, both in-store and online. Campaigns are meticulously analysed daily to help inform improvement across defined objectives per platform.
Media:
Blog, Long form video, Short form video, ‘Season focused’ retail campaigns, Instagram & Facebook Stories, YouTube, Display Banner and MREC advertising
Web Development:
Blog website build, maintenance and update
Development of geo-targeted cluster technology
Real time reporting across 500+ dealers nationwide
Marketing:
Google Network Ads
Meta and Social Ads
Paid Display
Organic content and optimisation
Results:
15% organic traffic growth YoY across all consumer facing platforms
65% organic traffic growth over the last 4 years
12% paid traffic growth YoY
210% YoY increase in sales across Dealer reservation program
23% increase in paid display traffic YoY