THE FATHER BOB MAGUIRE FOUNDATION

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Asking Victorians to Stick With Father Bob

Providing essential services to its inner-south community since 2003, the Father Bob Maguire Foundation is a Melbourne charity institution.

With funding cutbacks threatening the Foundation’s viability, it became critical for $200,000 to be raised within one month for the organisation to remain operational.

Recruited by Australia’s leading crowd fundraising platform MyCause to create a compelling giving campaign, Commotion’s insight was that Father Bob’s respected reputation for sticking up for those unable to stick up for themselves, was of ongoing inspiration to the broader community.

So we asked the community to Stick With Father Bob in this time of crisis – which they did, raising the necessary amount in 72 hours, before reaching a final total of $220,430.

 
 
 
 
MyCause Crowdfunding Website

MyCause Crowdfunding Website

e-Marketing

e-Marketing

Facebook

Facebook

Campaign-branded PR across TV (5 min segment on Today – 9 Network) and Radio

Campaign-branded PR across TV (5 min segment on Today – 9 Network) and Radio